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Book Cover for: Public Relations, Edward L. Bernays

Public Relations

Edward L. Bernays

Paperback
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Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

Book Details

  • Publisher: University of Oklahoma Press
  • Publish Date: Apr 15th, 1952
  • Pages: 386
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 7.48in - 4.72in - 0.86in - 0.81lb
  • EAN: 9780806114576
  • Categories: • Public Relations• Marketing - General• Reference

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About the Author

Bernays, Edward L.: - Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

More books by Edward L. Bernays

Book Cover for: Propaganda, Edward L. Bernays
Book Cover for: Propaganda (Warbler Classics Annotated Edition), Edward L. Bernays
Book Cover for: Public Relations, Edward L. Bernays
Book Cover for: Propaganda: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy, Edward L. Bernays
Book Cover for: Crystallizing Public Opinion, Edward L. Bernays
Book Cover for: Crystallizing Public Opinion: 100th Anniversary Edition, Edward L. Bernays
Book Cover for: Your Future in Public Relations, Edward L. Bernays
Book Cover for: The Broadway Anthology (1917), Edward L. Bernays
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Book Cover for: Your Future In Public Relations (1961), Edward L. Bernays
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What people are saying

Mentioner image for: Dr. David Dunkley Gyimah
Dr. David Dunkley Gyimah
@viewmagazine
2 years

Brit-Ghanaian. Reader/Associate Professor Cardiff Uni, Ex-Newsnight Ex-C4 News, Ex ABC News (South Africa) Couple of Int. Awards. Chatham Hs Member (1994)

Manipulating the masses read https://t.co/9EtYLwQsbj Then Adam Curtis' Century of Self documents Edward Bernays rise, revealing how Bernays looking for a new word for mass persuasion in Propaganda (8.12 in) chose the word "Public relations". The film https://t.co/WZ1U17T0bG

twitter.com
Mentioner image for: PRSA
PRSA
@PRSA
2 years

The leading professional organization serving the communications community.

Did you know that on this day in 1891 the “Father of Public Relations” was born? Edward L. Bernays is the pioneer credited with originating the idea of a professional public relations counselor. #prsa75 Pre-order “75 Years of Impact and Influence” – https://t.co/OJvIR6FI1E https://t.co/RVgkJfyo50

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Mentioner image for: David Senra
David Senra
@FoundersPodcast
2 years

David Senra is the host of Founders podcast.

@TimothyBuffett I did an entire podcast about the this! #256 The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye https://t.co/9C1rkjaFuY

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What people are saying

Mentioner image for: Dr. David Dunkley Gyimah
Dr. David Dunkley Gyimah
@viewmagazine
2 years

Brit-Ghanaian. Reader/Associate Professor Cardiff Uni, Ex-Newsnight Ex-C4 News, Ex ABC News (South Africa) Couple of Int. Awards. Chatham Hs Member (1994)

Manipulating the masses read https://t.co/9EtYLwQsbj Then Adam Curtis' Century of Self documents Edward Bernays rise, revealing how Bernays looking for a new word for mass persuasion in Propaganda (8.12 in) chose the word "Public relations". The film https://t.co/WZ1U17T0bG

twitter.com
Mentioner image for: PRSA
PRSA
@PRSA
2 years

The leading professional organization serving the communications community.

Did you know that on this day in 1891 the “Father of Public Relations” was born? Edward L. Bernays is the pioneer credited with originating the idea of a professional public relations counselor. #prsa75 Pre-order “75 Years of Impact and Influence” – https://t.co/OJvIR6FI1E https://t.co/RVgkJfyo50

twitter.com
See more