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The co-op bookstore for avid readers
Qualitative Research for a Digital World: A Practical Guide
A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets.
Book Details
- Publisher: Sage Publications Ltd
- Publish Date: Dec 14th, 2024
- Pages: 320
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.61in - 6.69in - 0.75in - 1.56lb
- EAN: 9781529621525
- Categories: • Research• Methodology
About the Author
Mogaji, Emmanuel: - Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.
Sharma, Himani: - Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
Jain, Varsha: -
Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).