"A book of great importance that deserves widespread and careful attention. By showing that people with limited information use reasoning shortcuts to form sensible political opinions, it helps explain how inattentive and even ignorant citizens can constitute a rational public." Benjamin I. Page, Northwestern University
"The research reported here is clear, compelling, and highly relevant to a broad social science audience. The first chapter does a very nice job of outlining the underlying theme of the book and the substantive chapters are first-rate. The book is, moreover, very well written. It will make a real contribution to the growing research in political psychology." Edward Carmines, Indiana University
"...an original and stimulating book that merits careful reading and reflection by specialists in the field of political behavior." American Political Science Review