Reimagining Luxury: Building a Sustainable Future for Your Brand
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets.
Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century.
Book Details
- Publisher: Kogan Page
- Publish Date: Jan 30th, 2024
- Pages: 272
- Language: English
- Dimensions: 9.21in - 6.14in - 0.74in - 0.85lb
- EAN: 9781398613638
- Categories: • Marketing - General• Development - Sustainable Development• Green Business
About the Author
Nieto, Diana Verde: - Diana Verde Nieto is the Co-founder of Positive Luxury, a sustainability organisation that helps luxury companies adapt and transition for a sustainable future. Based in London, UK, she is a leading voice in sustainable luxury and has 25+ years of global business experience at the intersection of innovation, technology, and sustainability. She has been trained by Former USA Vice President, Al Gore at the Alliance of Climate Protection, was honoured by the World Economic Forum as a Young Global Leader and is a globally renowned speaker, speaking at events including The FT Business of Luxury Summit.
Praise for this book
"Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry - embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey."-- "Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie"
"Reimagining the way we live is a critical step towards taking the action that is needed - shifting from talking about impact to achieving a positive outcome for nature and society. Diana's book offers a North Star for the luxury industry that could do so much and still has so far to go. "-- "Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership"
"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom."-- "Dr. M. Sanjayan, CEO, Conservation International"
"Inspiration for action - this book will give you great insights into the future of luxury and sustainability."-- "George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood"
"Diana is a pioneer when it comes to ESG and sustainability, she has been leading the way for ethical practice in the Luxury sector for over two decades. Her priceless learning is laid throughout these pages for us all to benefit from and more importantly implement."-- "June Sarpong, Actress, Environmentalist, Broadcaster and Author"
"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead."-- "Paul Polman, Business Leader, Campaigner, Co-author "Net-Positive""
"By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path."-- "Hannah Jones, Chief Executive Officer, The Earthshot Prize"
"Diana Verde Nieto helps you see sustainability in a fresh light: Not as a burden to bear, but rather as an unparalleled opportunity to create value for humanity. That is a real luxury!"-- "April Rinne, Global Futurist and Author of "Flux: 8 Superpowers for Thriving in Constant Change""
"Diana is a remarkable experiences leader within the sustainability industry. She effortlessly combines luxury, tradition and innovation with conscious responsibility. This book inspires action, reflects on what change is possible and provides clear examples of how we can create a better future for all, being catalysts for impact together."-- "Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital"
"Diana makes clear the role - if not the responsibility - that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."-- "Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth"
"Diana's grasp of the role sustainability will play in the evolution of luxury is unparalleled - an essential read for anyone who sees their future in the sector."-- "Robin Swithinbank, Journalist, Author, Luxury Industry Specialist"