Craig Calcaterra once again proves his status as one of the most insightful commentators on the intersection of sports, culture, and politics. Bringing his trademark blend of clear thinking, righteous indignation, and ironic humor, he lays out the case that modern sports fans are captured in a cycle of toxic exploitation. He skewers the manipulative hypocrisy of the sports-industrial complex, and asks us to reexamine our connections to the corporate franchises and media conglomerates who profit from our passions. But the best part is that rather than simply criticizing, Calcaterra provides positive solutions to help us form a healthier and more thoughtful relationship with the sports we love. A vital book for any sports fan in the 21st century. --Mike Duncan, author of New York Times bestseller A Hero of Two Worlds: The Marquis de Lafayette in the Age of Revolutions

Modern fandom is rubbish, and Calcaterra explains why, but in so doing, also shows us the way out of our desensitized, corporate, laundry-hugging ways. --Keith Law, senior baseball writer, The Athletic

If you're like me and love sports but have become increasingly dismayed by the 'sports-industrial complex, ' Calcaterra's book will prove a balm that allows you to hold onto that fandom without turning a blind eye to the myriad problems and sources of exploitation on the field. --John Warner, The Chicago Tribune