Reader Score
79%
79% of readers
recommend this book
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the Presidency and Congress for The Wall Street Journal and The Washington Post. He was named national Editor of the Year in 2016.
VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh.
Under his leadership, Axios was listed as one of Fast Company's "World's Most Innovative Companies 2018" and announced as Washington Business Journal's "2021 Fastest Growing Companies." Schwartz has been named as one of DCInno's 2016 "50 on Fire" for marketing and advertising, and as 2015 FOLIO 100 "Corporate Catalyst."
Schwartz is the former chief revenue officer for POLITICO. Prior to POLITICO, he was a Partner at Gallup's management consulting practice in Washington, DC and California advising Fortune 500 companies on employee and customer engagement.
Schwartz was born in Israel and grew up in England. He has a bachelor's degree and M.B.A. from the University of Maryland.
"If you want to ditch the business buzz-speak and hold yourself accountable — if you’re the kind of writer who uses five words when one will do — study Smart Brevity. This master class in everyday business writing comes to you from the creators of Politico and Axios."
Arianna Huffington is Founder & CEO of Thrive
If getting your message across matters to you, this is the way to do it. Axios "Smart Brevity" is the Strunk & White of the digital age.
Chief Election & Campaign Correspondent for @CBSNews, co-author of “Peril” with @realBobWoodward, @Center4Politics Scholar at the University of Virginia
Congrats to the tireless and astute @mikeallen, along with Jim VandeHei and Roy Schwartz, on the publication of "Smart Brevity." I've enjoyed their work at @axios and they've created a roadmap for how to focus and sharpen the news and related analysis.
"Smart... [it offers] ways to communicate in a short-attention-span world."
--The New York Times' DealBook
"A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
--The Wall Street Journal
"The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page."
--The New Republic
"The Axios founders' new book makes the case for condensed communication--in an increasingly complex world."
--The New Yorker