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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Book Details
- Publisher: Palgrave MacMillan
- Publish Date: Jan 1st, 2003
- Pages: 179
- Language: English
- Edition: 2003 - undefined
- Dimensions: 9.00in - 6.00in - 0.43in - 0.62lb
- EAN: 9781349509775
- Categories: • Advertising & Promotion• Marketing - General
About the Author
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Praise for this book
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller