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Book Cover for: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding, D. Jackson

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

D. Jackson

Paperback
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Book Details

  • Publisher: Palgrave MacMillan
  • Publish Date: Jan 1st, 2003
  • Pages: 179
  • Language: English
  • Edition: 2003 - undefined
  • Dimensions: 9.00in - 6.00in - 0.43in - 0.62lb
  • EAN: 9781349509775
  • Categories: • Advertising & Promotion• Marketing - General

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About the Author

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

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Praise for this book

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

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