Inspire customer enthusiasm for your brand and open new opportunities for business growth by discovering and tapping into your customer's emotional drivers.

Written by leading expert Kevin Perlmutter, this book gives you the tools to accelerate your brand growth by developing a brand strategy that is emotionally intelligent. With a wealth of evidence showing us that emotion drives people's purchasing behavior, it is now more important than ever for brand leaders to bake emotional intelligence into their brand strategy in order to deliver messaging, offerings and experiences that deepen customers' brand engagement and loyalty.

Featuring real-world examples from brands such as Smartlinx, Triumph Financial and Noom, as well as insights from leaders of brands such as Deloitte, Audible and PepsiCo, Sparking Brand Desire provides a practical guide to help businesses and brand leaders at companies of all sizes discover the emotional drivers that will make their brand more relevant. It covers in detail how they can put emotional intelligence at the center of their strategy to spark brand desire and strengthen their customer-brand connection.