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Book Cover for: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp

From the authors of Click and former Google Ventures advisers, one of the most innovative and effective books for solving tough problems in just five days. Sprint's unique methods for succes have been proven repeatedly at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.

Book Details

  • Publisher: Simon & Schuster
  • Publish Date: Mar 8th, 2016
  • Pages: 288
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.43in - 5.43in - 1.10in - 1.23lb
  • EAN: 9781501121746
  • Categories: Decision Making & Problem SolvingDevelopment - Business DevelopmentEntrepreneurship

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About the Author

Kowitz, Braden: - Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
Knapp, Jake: - Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.
Zeratsky, John: - John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

More books by Jake Knapp

Book Cover for: Click: How to Make What People Want, Jake Knapp
Book Cover for: Make Time: How to Focus on What Matters Every Day, Jake Knapp
Book Cover for: Make Time (Spanish Edition): Cómo Enfocarte En Lo Que Importa Cada Día, Jake Knapp
Book Cover for: Sprint: El Método Para Resolver Problemas Y Probar Nuevas Ideas En Solo Cinco Días / Sprint: How to Solve Big Problems and Test New Ideas in Just Five, Jake Knapp

Praise for this book

"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."
--Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place."
- Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, "don't get ready, get started". Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
- Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
- Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
- Dan Heath, co-author of Made to Stick, Switch, and Decisive