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The co-op bookstore for avid readers
Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor--the leap to faith with a newly shared vision of what is possible--causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
--Danny Newman, on Subscribe Now!
--Danny Newman, on Subscribe Now!
Book Details
- Publisher: Theatre Communications Group
- Publish Date: Aug 1st, 1981
- Pages: 300
- Language: English
- Edition: undefined - 0003
- Dimensions: 9.01in - 6.05in - 0.74in - 1.07lb
- EAN: 9780930452018
- Categories: • Marketing - General• Business Aspects• Nonprofit Organizations & Charities - General
About the Author
Newman, Danny: -
Danny Newman (1919-2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961-1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.