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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Book Details
- Publisher: Harper Paperbacks
- Publish Date: Jun 19th, 2001
- Pages: 432
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.08in - 5.34in - 0.99in - 0.79lb
- EAN: 9780060934484
- Categories: • Corporate & Business History - General• Automotive - General• International - General
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About the Author
An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.
Bradley A. Stertz is an assistant managing editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children.
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