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Teaming a Product and a Global Market
This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force.
Book Details
- Publisher: AIAA (American Institute of Aeronautics & Ast
- Publish Date: Jan 1st, 1997
- Pages: 230
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.94in - 6.48in - 0.56in - 1.04lb
- EAN: 9781563472251
- Categories: • Corporate & Business History - General