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Book Cover for: Teaming a Product and a Global Market, Graham Gibbs

Teaming a Product and a Global Market

Graham Gibbs

This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force.

Book Details

  • Publisher: AIAA (American Institute of Aeronautics & Ast
  • Publish Date: Jan 1st, 1997
  • Pages: 230
  • Language: English
  • Dimensions: 9.94in - 6.48in - 0.56in - 1.04lb
  • EAN: 9781563472251
  • Categories: Corporate & Business History - General