This book divides three parts. The first part, I shall explain what the strategies differences are between online and offline book shops. The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers' reading behavior. The third part, I shall explain how to apply artificial intelligent tool to predict traveler behavior as well as I shall indiate what the strategies differences are between online and offline tourism service.

The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.