They're not on Zoom. They're not in boardrooms. They're on rooftops, in crawl spaces, behind mops and machines - and they're still trying to grow a business.

For more than a million blue-collar founders across the U.S., growth has always meant juggling too much: prospecting at night, chasing leads on the road, and trusting strangers to sell what they built with their own hands.

The Cohesive Way is the real story behind the CRM built for them - and no one else. This book unveils how Cohesive, a Y Combinator startup founded by Kevin Zhang and Nam Nguyen, is using AI-powered outreach and agentic automation to flip the script on how service businesses grow.

From janitorial services to landscaping, HVAC to pest control, this is the sales revolution designed for the trades - not for suits. It's local, automated, and finally in your control.

Written by BuildingYourBusiness.Online, this book doesn't just explore a platform. It shares the movement behind it - and why Cohesive is giving blue-collar founders their time, growth, and freedom back.