At the University of Oregon in 1902, rebellious Lulu, the daughter of pioneers, befriends Al, an aspiring engineer. Roy, a charismatic speaker with a troubled past, works with Lulu on the literary magazine. Lulu and Roy share a powerful attraction, but she seduces sensible Al.

After graduation, the newly formed Electric Company recruits Al, and he and Lulu move to Portland. Lulu talks her way into a job editing a monthly magazine run by a shady entrepreneur. Overwhelmed by a pressing deadline and the publisher's unrealistic expectations, she reaches out to Roy. With his help, the first edition of the magazine is released to great acclaim. Late one night at the office, Roy declares his love.

With Roy at her side, Lulu enrolls in library school and joins the women's campaign for the vote. Roy sells a movie script based on Calamity Jane. But their tempestuous relationship is tested by her new-found independence. Is the cost too high? In a new century fueled by electricity, Lulu faces a series of painful choices.