'Baggini is exceptional within this popular genre for his clarity of mind' - "Guardian"
Baggini mashes up philosophy with psychology, Buddhism, neuroscience ... considers the role of memory, demolishes a theologian's (bad) arguments for the soul, and suggests that "multiple personalities" are like different "users" of a computer system ... We end with some entertaining reflections on medical immortality, "free will," and the "extended-mind thesis," which holds that your iPhone is part of you - "Guardian"
Baggini's study of how identity is defined is lucid and backed by a wealth of anecdote - "Metro"
Baggini works on a broad canvas, citing Hume and Locke alongside the reflections of sex-change patients and victims of dementia. While leaving the ego in pieces, he gives your mind a thorough workout - "Intelligent Life"