Debra Prinzing is the author of 12 books and the founder and producer of SlowFlowers.com, the online directory of American and Canadian flower farms, florists, shops, and studios who supply domestic and local flowers. In 2015, she founded American Flowers Week, which occurs annually in late June. For the past seven years she has produced the annual Slow Flowers Summit, dubbed the TED Talk for floral professionals. Robin Avni is a creative director and experienced designer in the media and hightech industries. Her specialties include creative management of award-winning teams and content development. She has produced 18 floral and lifestyle books, including eight in collaboration with coauthor, Debra Prinzing, showcasing the floral lifestyle of creatives and entrepreneurs.