Cross, Rob: - Rob Cross is founder and CEO of Muru, a next-generation leadership coaching and development consultancy that debunks the redundant models of what it means to be a leader, to help individuals, teams and groups unlock their true potential. Born in the United Kingdom and raised in a small country town in Victoria, Australia, Rob's passion for understanding people and leadership started at an early age. After leaving the Air Force in 2004, where he started his career as a civil engineer, Rob returned to the United Kingdom to work for a number of blue-chip companies, including BT, SIG, LexisNexis and the Prudential, leading organisational change and leadership and talent development programmes. Through his work and in all aspects of life, Rob is recognised as a passionate and inspiring commercially focused speaker, coach, facilitator and executive business leader. His broad international experience across a range of sectors, mixed with his clear focus on practically applying unique, grounded solutions has seen him create real value for organisations and individuals. Bringing together twenty years of hands-on leadership, and practical experience of developing others, Rob researched, designed and launched Muru Leadership and 'The 3 Questions'(TM), an innovative new leadership model that unlocks true human potential. In today's Age of Accelerations, where the classic definitions of being a leader are no longer working, 'The 3 Questions'(TM) methodology helps individuals and teams build greater courage and conviction in their own leadership, empowering them to lead and achieve higher levels of success and fulfilment, both at work and in life. To learn more about Muru Leadership and 'The 3 Questions'TM and to access useful resources, visit muruleadership.com.