"Before starting any project, every film or TV writer, whether new or experienced, should read this book. When Erik sent it to me, I was just beginning a new script. This book showed me problems with the idea I didn't know I had. Better yet, it showed me how to find solutions."

--Graham Yost, writer/executive producer/showrunner, Justified, The Americans, Speed

"Don't write a word of your next screenplay or novel, and don't dive into any other books--including mine--until you've read Erik Bork's The Idea. His simple, essential insights will spare you the pain of spending months or years on your project, only to learn that your concept was doomed from the start. Instead, apply his 7 Elements and guarantee your story goes to the top of every reader's RECOMMEND list."

--Michael Hauge, author, Writing Screenplays That Sell; Selling Your Story in 60 Seconds;Storytelling Made Easy

"Having read over 60,000 screenplays in a twenty-year career, I've learned that most scripts are fatally flawedat the idea stage. Too bad the writer didn't figure it out before investing six months in a screenplay that will never work. This quick and fun book examines the dramatic principles that create a strong idea and is certain to save writers a lot of time and effort."

--Christopher Lockhart, story editor, William Morris Endeavor Agency