
JONATHAN CLEMENTS is Director of Financial Guidance for myFi (www.myFi.com), a new financial service from banking giant Citicorp. Before joining myFi, he spent eighteen years at the Wall Street Journal, where he was the newspaper's award-winning personal finance columnist. He has appeared on ABC's Good Morning America, CNBC, CNN, Fox News Channel, MSNBC, NBC's Today show, and Consuelo Mack WealthTrack, and is an occasional guest on public radio.
"'The Little Book of Main Street Money' is aptly named. . . it's unintimidating to all but the most hopeless finance-phobics. The book is also written in spare and concise language. . . Clements's sure-footed advice on fundamentals is comforting after last year's meltdown. When he strays toward more opinionated views, he's even better: Investing in your house will historically offer you a lackluster 4.7% annual return. Or, to those buying insurance as an investment. . . Best of all, Clements isn't only a sound financial planner, but something of an armchair shrink. Beating the market isn't what it's all about. It's more about meeting your personal goals and achieving peace of mind: 'We should strive to ensure money is enhancing our lives, rather than getting in the way.'" (SmartMoney.com)
"The Little Book of Main Street Money . . does a brilliant job of navigating us through the post financial crash landscape. . . offers investors some tried-and-true, timeless advice, such as keeping investing simple and uncluttered by emotion. . . but what I love best about this book is the exploration of the relationship between money and happiness. Clements notes, in spite of the U.S. standard of living skyrocketing over the past few decades, that quantitative research indicates Americans are no happier than when we were less economically well off. . . Clements goes beyond the accumulation of money and essentially tells us how to convert the stored energy from our portfolio into happiness." (CBS Moneywatch.com)
"This small book . . . packs a good dose of practical financial advice to help you weather this brutal economy and work toward building wealth. Clements . . . advice goes beyond simple money management and offers tips for living a more fulfilled life. The book's nuggets of valuable information include 'We can't have it all, ' 'Our Finances Are Bigger than a Brokerage Account, ' 'Time Is as Valuable as Money' and 'Markets May Be Rational, but We Aren't' . . . The take-away from this book is that money is tied up in all aspects of our lives, and we should give appropriate attention to managing it wisely." (WalletPop)
"Because it is a "Little Book," each chapter is short. The entire book can almost be read in one sitting (unless you're a slow reader like I am). The concepts in the book aren't new but have clearly been ignored by lots of people as you can tell by watching the news or reading the newspaper. It's time to get back to the basics and that is what Jonathan's book is all about." (AllFinancialMatters)
"The Little Book of Main Street Money is far and away the best of the "Little Books" series. The advice is truly approachable and actually useful, particularly for people who are in reasonably good financial shape and have a lot of years left ahead of them. . . it just provides - in Clements' approachable writing tone - excellent basic advice and principles to follow. This advice is timeless and forms the foundation of whatever personal finance strategy you might choose to follow - this book is a great starter." (The Simple Dollar)
"From how to save more to how to invest better, this book delivers the goods on how to lead a rich life (in every sense) and does so in less than 200 pages."
--MoneySense magazine
"This useful guide is unintimidating but chock full of excellent advice, presented in spare and concise language. Clements ... offers sure-footed advice on fundamentals."
--SmartMoney.com's list of "Best Finance Books of the Year"