"[Tim] Harford sets off on an enormously entertaining yarn backed by the findings of expert economists. He spins playfully, but smartly, across matters of sex, crime, gambling, addiction, marriage, racism, ghettos and politics, and he makes it all, well, titillating at times. Really."
-USA Today

"Harford has a knack for explaining economic principles and problems in plain language and, even better, for making them fun."
-The New York Times

"[Harford] is an amiable guide for the non-specialist reader . . . but his command of the subject is such that even a well-schooled economist will discover much that is new."
-The Economist

"Highly engaging . . . entertaining and provocative."
-Publishers Weekly

"A fascinating work with many 'aha' moments."
-Booklist

"Smart, charming, penetrating, and wise."
-Stephen J. Dubner, co-author of Freakonomics

"Chock-full of numbers and money talk, but oddly entertaining."
-Kirkus Reviews

"Charming and informative."
-Newsday

"Like Harford's earlier book, The Undercover Economist-if you haven't got it, get it-this book uses the basic theory of rational choice to make transparent the logic behind common but important puzzling phenomena. Even a trained economist can enjoy discovering what he didn't realize he already knew. I did."
-Thomas C. Schelling, 2005 Nobel Laureate in Economics

"This witty, intelligent book will help you see the entire world in a new light."
-Tyler Cowen, author of Discover Your Inner Economist