Delicately illustrated by the author in watercolours and pencil crayon.--The Montreal Gazette
The watercolor and pencil-crayon illustrations ... have a similar sense of motion and playfulness. And the visual differences between the flow-y haired, teeny-weeny-seashell-bikini-clad mermaids and the Raggedy Ann-esque landmaid point to the subjectivity of storytelling (and also of beauty).--The Horn Book Magazine
The writing and illustrations somehow manage to convey both an old-fashioned fairy-tale quality and a contemporary edge. Our favorite book of the year (and maybe for years to come).--The Globe and Mail
This fairy tale-like story is delightfully told with gentle humour, featuring an unlikely heroine, whose journey to discover a special role in her life will make a great read-aloud ... I could see The Mermaid and the Shoe being successfully used as a vehicle in the classroom or home setting to reaffirm the power of perseverance, the importance of inquisitiveness and to remind children that there is value is believing in yourself.--CM Magazine
With a clever storyline and enchanting pictures, this is an elegant choice for 4- to 9-year-olds who want a break from dinosaurs.--The Wall Street Journal
Campbell's illustrations, of shadowy blue undersea scenes lightened by pale drifting hair and waving strands of kelp, have an attractive, old-fashioned style that harks back to classic picture books of the early 20th century ... Campbell's sense of visual humor and Minnow's prince-free happy ending suit 2014 beautifully.--The New York Times
This book is suitable for independent reading as well as a read-aloud. Minnow's tale will remind readers that it is okay to ask questions and seek answers, to stand out and be unique.--School Library Journal
Although this luminous tale of self-discovery has echoes of "The Little Mermaid," like Minnow, it sings its own strong song.--Kirkus Reviews - Starred Review
... the artwork is also full of subtle humor --- Campbell definitively answers the question of what a shrugging octopus looks like --- and the story solidly delivers its message about the value of inquisitiveness, adventurousness, and storytelling.--Publishers Weekly