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Book Cover for: The New Rules: Eight Business Breakthroughs to Career Success in the 21st Century, John P. Kotter

The New Rules: Eight Business Breakthroughs to Career Success in the 21st Century

John P. Kotter

Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.

The "New Rules" include:

New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did;

New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries;

New Rule #7: Success requires high personal standards and a strong desire to win.

Book Details

  • Publisher: Free Press
  • Publish Date: Jun 19th, 1997
  • Pages: 256
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.66in - 5.52in - 0.64in - 0.75lb
  • EAN: 9780684834252
  • Categories: EntrepreneurshipManagement - GeneralLeadership

About the Author

John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children.

Praise for this book

Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace.
Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers.
Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.