The Nimble Company
A Proactive, Socially Responsible Framework for Driving Sustained Profits and Growth in a Chronically Chaotic World.
Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers chose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes.
Because your customers want to become a better version of themselves, your company must become a better version of itself.
This book's premise: the future belongs to the nimble, those able to resiliently innovate to deliver meaningful goods and services that customers seek. Being nimble makes demands on your company that go beyond traditional business strategies, tactics, and company culture.
This book takes a fresh look at the root causes of upheavals and offers pragmatic solutions that can address these causes in today's chronically volatile business environment.
"Only once in a great while do words hold tremendous power to invoke significant change. The authors, Dr. David Gruder and Mark S.A. Smith have collaborated to create a foundation for leadership in a world where the rate of change has become so exponential that it calls for an entirely new perspective in leadership. To say that we are in a transformational phase of human evolution would be an understatement, and this set of books sets the path forward in a way never before attempted at such a grand scale. We will include copies of these books in every HR package, not just for the executives."
- Mark Hewitt, Founder, NuGen Development & The Lydian Foundation
"I could not put down The Nimble Company. Mark and David really know what they are talking about. When I finished the book, I had more pages of actionable ideas than any other business book I have read in the last decade. I have ordered a copy for all of our people. Learn from this and implement it. Your success depends on it."
- Frank Candy, Founder and President, American Speakers Bureau Corporation
"This book is a meaty masterpiece on how businesses must operate to thrive today, why they don't, and how to fix yours so it does. It includes the full range of concepts and tools for making sense of chaos, extracting conviction from uncertainty, and seizing opportunity out of disruption. Having founded and led a company for over two decades, this is the first book I've read that hits execution risk head on and gives me the full range of tools to help my company and others thrive in change. Every one of my clients will have a copy on their desk on Day One. Indispensable!"
- Mark DiMassimo, Founder and Creative Chief, DiGo
"This guide to agile governance is a must-have for every executive. Organized in crystal-clear, user-friendly format, it shows how blindspots are avoided through inclusiveness. Park your ego at the door and keep this book at your side."
- Douglas Mulhall, Author of Our Molecular Future, former founding CEO of ICTV, and Cofounder of Elastrin Therapeutics.