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Book Cover for: The Real Power of Brands: Putting Brands to Work in a Changing World, Stuart Crainer

The Real Power of Brands: Putting Brands to Work in a Changing World

Stuart Crainer

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.

Book Details

  • Publisher: FT Press
  • Publish Date: Aug 3rd, 1995
  • Pages: 224
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.50in - 6.37in - 0.90in - 1.09lb
  • EAN: 9780273613794
  • Categories: Marketing - GeneralEntrepreneurship