In a world of tweets, posts, texts, and likes, what use is public speaking? According to a large and growing body of research, it's even more important than ever!

Whether you're presenting a final project in school, giving a progress report to your team, or preparing for the talk of a lifetime at TED, this book will help you succeed.

As you delve into the science behind effective speaking, you will learn how:

• vocal variation can double what your audience remembers
• gestures can make your content five times as memorable
• enthusiasm is the most important quality for a speaker
• and much, much more!

Based on the latest research in communication psychology, The Science of Speaking is a comprehensive guide covering everything you need to know to succeed at speaking!