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Book Cover for: The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet, Marcel Danesi

The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet

Marcel Danesi

Shortlisted for the BAAL Book Prize 2017

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emojilooks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Book Details

  • Publisher: Bloomsbury Publishing PLC
  • Publish Date: Nov 17th, 2016
  • Pages: 208
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.50in - 5.40in - 0.50in - 0.50lb
  • EAN: 9781474281980
  • Categories: Linguistics - SemanticsLibrary & Information Science - Digital & Online Resources

About the Author

Bouissac, Paul: -

Paul Bouissac is Professor Emeritus at the University of Toronto (Victoria College), Canada. He is a world renowned figure in semiotics and a pioneer of circus studies. He runs the SemiotiX Bulletin [www.semioticon.com/semiotix] which has a global readership.

Danesi, Marcel: - Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

Praise for this book

The main contributions of Danesi's work are, first, his report on the survey of a hundred eighteen to twenty-two-year-old university students - fifty males and fifty females - along with examples of their text messages.
Times Literary Supplement
Danesi maintains a healthy level of scepticism about the applications and future of the emoji, especially when it comes to "translations" of classics such as Moby-Dick and Alice in Wonderland.
The Sydney Herald
The Semiotics of Emoji is an important reminder of the limitations of language and sound, and how much visual symbols can aid human interaction and add to the richness of communication.
Inspector Insight