"Why has Sweden generated so much digital music innovation? How did it gestate Spotify, which to this day stands tall against almighty Apple? Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's wily and determined Daniel Ek shows why Silicon Valley does not always win."-David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World

"[The Spotify Play] reads like a movie script. This book perfectly captures the story of how tech changed music-and of the people who made it happen."-Daniel Goldberg, co-author of Minecraft: The Unlikely Tale of Markus 'Notch' Persson and the Game that Changed Everything

"A fast-paced tale of a Swedish startup overcoming technical and financial obstacles and larger competitors, The Spotify Play will fascinate anyone who streams music or is interested in the music industry, Silicon Valley, or the venture capital business."-John A. Riggs, author of High Tension: FDR's Battle to Power America

"Finally, a deep and insightful dive into the music industry's most disruptive new player and the characters behind the Swedish giant's global audio crusade."-Shirley Halperin, Executive Editor, Music, Variety

"An impressive, in-depth look into one of the most successful tech-companies in Europe. The Spotify Play is an initiated account, even for someone with an inside perspective."-Pär-Jörgen Pärson, Spotify's first investor and partner at Northzone

"A fresh, inside take on the Swedish success story that disrupted piracy, transformed the music industry and made streaming the new norm."-Per Sundin, president of Universal Music Nordic Region, and early Spotify supporter

"Two Swedish business reporters' tale of the tenacious rise of the streaming-music giant that has fended off assaults from Steve Jobs, Jeff Bezos, and Taylor Swift. Carlsson and Leijonhufvud are seasoned business reporters who've garnered informative scoops about the company . . . An informative report from the streaming wars."-Kirkus Reviews