Name: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
ISBN: 9781032540726

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

Georg Müller

Paperback

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Book Details

Publisher: Routledge
Publish Date: Nov 2nd, 2023
Pages: 362
Language: English
Edition: undefined - 0007
Dimensions: 10.00in - 7.00in - 0.75in - 1.38lb
EAN: 9781032540726
Categories: • Purchasing & Buying• Strategic Planning• Marketing - General