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Book Cover for: The User's Journey, Donna Lichaw

The User's Journey

Donna Lichaw

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Book Details

  • Publisher: Rosenfeld Media
  • Publish Date: Mar 22nd, 2016
  • Pages: 160
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.90in - 6.00in - 0.50in - 0.70lb
  • EAN: 9781933820316
  • Categories: Internet - Web DesignDesign, Graphics & Media - GeneralProduct