"Thaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It's a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor." --Publishers Weekly

Quotes for Nudge

"Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise." --Daniel Kahneman, New York Times bestselling author of Thinking, Fast and Slow

"Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original." --Adam Grant, New York Times bestselling author of Think Again and host of the TED podcast WorkLife

"We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good." --Adam Silver, NBA commissioner

"If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read." --Robert Cialdini, New York Times bestselling author of Influence

"Revolutionary. Once you've read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we're not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world--this edition even more so." --David Byrne, musician

"Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives." --The Times (London)

"Probably the most influential popular science book ever written." --BBC Radio 4

"One of the few books . . . that fundamentally changed the way I think about the world." --Steven D. Levitt, coauthor of Freakonomics

"Engaging and insightful . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly." --The New York Times Book Review

"An essential read . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use." --The Boston Globe

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." --Michael Lewis, author of Moneyball and Liar's Poker

"Utterly brilliant . . . Nudge won't nudge you--it will knock you off your feet." --Daniel Gilbert, author of Stumbling on Happiness

"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." --Barry Schwartz, The American Prospect

"Engaging, informative, and thoroughly delightful." --Don Norman, author of The Design of Everyday Things

"A wonderful book: more fun than any important book has a right to be--and yet it is truly both." --Roger Lowenstein, author of When Genius Failed

"Save the planet, save yourself. Do-gooders, policymakers, this one's for you." --Newsweek

"Great fun to read . . . Sunstein and Thaler are very persuasive." --Slate

"Nudge helps us understand our weaknesses, and suggests savvy ways to counter them." --The New York Observer

"There are superb insights in Nudge." --Financial Times