"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."--I Love Typography
The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.
Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.
Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:
"This new edition of Thinking with Type is an important and critical must read for anyone interested in typography and design. It presents, expands, and also challenges the typographic canon with international and thought-provoking contents. A compelling, amazing book!"
--Loraine Furter, graphic designer and researcher
"Thinking with Type presents the fundamentals of typography and page design with style and wit. What is particularly exciting is that this new edition advances the material significantly with global, more inclusive examples of how type works and for whom. I'm excited to update my curriculum with the 3rd edition!"
--Briar Levit, designer and Professor of Graphic Design at Portland State University
"Lovingly made and expertly written, the third edition of Thinking with Type is a tour-de-force of Latin typography with a serious nod towards global scripts. This is a must-read for both novices and experts in the world of type. The book itself is beautifully designed and is a joy to read through."
--Nadine Chahine, typeface designer and Director of ArabicType Limited
"Bursting with incredible illustrations and diagrams, Thinking with Type offers a practical guide for designers of all levels who want to understand the nuances of typographic communication. More excitingly, Lupton's 3rd edition of the book is the inclusive typography guide the industry deserves as it embraces the humanity behind some of the world's diverse writing systems, and the languages and cultures who have contributed to its rich history."
--Kaleena Sales, Associate Professor of Graphic Design and Chair of the Department of Art Design at Tennessee State University