"When it comes to the vegan movement, Ed Winters is a truly unrivaled, once-in-generation voice-a modern-day Peter Singer and the advocate for our moment. In the vein of his polished, reason-based viral videos, 'This Is Vegan Propaganda' makes the bulletproof case for the vegan lifestyle. Equal parts erudite and accessible, it's a must-read for a world living out of sync with our innate humanity." --Rich Roll, bestselling author of Finding Ultra
"In this book, Ed provides an overview of the ethical problems in animal agriculture. He also explores the psychological and social mechanisms behind why we do what we do, showing us exactly how we violate our own values and beliefs every single time we eat animals and animal products. As an academic, I was deeply impressed with his logic, sound reasoning, and knowledge. With ease and accessibility, Ed has taken complex ideas and weaved them into a clear and understandable book that struck deep and powerfully. This kind of book has been needed for a very long time; it bridges the gap between theorists and the public audience, leaving us stunned by the truth and hopeful for the future." --Dr. Sparsha Saha (Department of Government, Harvard University)