Woodrow Lloyd Pelley grew up in Gander, Newfoundland and spent much of his youth outdoors developing a love for the natural world. He studied English at Memorial University of Newfoundland and Labrador. After attaining a Bachelor of Arts, he spent a term at Simon Fraser University in Burnaby, British Columbia, and later completed a Bachelor of Applied Arts, Journalism at Ryerson University in Toronto, Ontario. He had stints reporting for The Evening Telegram in St. John's, Newfoundland and The Globe and Mail in Toronto. The spark for Too Cute By Half resulted from the 9/11 attacks in the United States. Woodrow read about the political and religious influences that fomented so much anger. He has also taken a keen interest in the environment and climate change. It dawned on him that despite humans having the most developed brains on the planet, we struggle to separate fact from fiction, reason from fantasy. He discovered that 6 billion humans live in poverty, while the other 1 billion consume 80 per cent of Earth's resources. The environment is being ravaged with reckless abandon to increase economic growth rates. It is a zero-sum game, a virtual Ponzi scheme of apocalyptic proportion. Woodrow put the absurdity of conflicting religious views, environmental genocide, and the mantra of economic growth into one pot and gave it a good stir. Too Cute By Half is one potential outcome - the actual result is anybody's guess. He lives in Oakville, Ontario with his wife, Christina. They have two adult children - Lauren and Devon. Everything in life is open for discussion and debate within their family.