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Book Cover for: Understanding Media, Marshall McLuhan

Understanding Media

Marshall McLuhan

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Book Details

  • Publisher: Routledge
  • Publish Date: May 18th, 2001
  • Pages: 400
  • Language: English
  • Edition: undefined - 0002
  • Dimensions: 9.21in - 6.14in - 0.88in - 1.62lb
  • EAN: 9780415255493
  • Categories: Media Studies

About the Author

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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Book Cover for: The Medium Is the Massage, Marshall McLuhan
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Book Cover for: Understanding Media: The Extensions of Man, Marshall McLuhan
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Book Cover for: War and Peace in the Global Village, Marshall McLuhan
Book Cover for: The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan
Book Cover for: Media and Formal Cause, Marshall McLuhan
Book Cover for: Marshall McLuhan-Unbound: A Publishing Adventure, Marshall McLuhan
Book Cover for: The Classical Trivium: The Place of Thomas Nashe in the Learning of His Time, Marshall McLuhan
Book Cover for: The Global Village: Transformations in World Life and Media in the 21st Century, Marshall McLuhan
Book Cover for: Marshall McLuhan: On the Nature of Media: Essays, 1952 - 1978, Marshall McLuhan
Book Cover for: Laws of Media: The New Science, Eric McLuhan
Book Cover for: Theories of Communication, Eric McLuhan
Book Cover for: The Future of the Library: From Electric Media to Digital Media, Robert K. Logan
Book Cover for: Counterblast: 1954 Facsimile, Marshall McLuhan
Book Cover for: Culture Is Our Business, Marshall McLuhan

Praise for this book

'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement

'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired