New!Websites for Authors
Stock up for summer! Buy 2 Books 📚 Get 1 FREE
Tertulia Logo
New!Websites for Authors
The co-op bookstore for avid readers
Book Cover for: Understanding Media: The Extensions of Man, Marshall McLuhan

Understanding Media: The Extensions of Man

Marshall McLuhan

Paperback
Regular price$35.00With free membership trial$17.5050% off your first book+ Free shipping
In Stock– Ships within one business day

Do you recommend this book?

Yes!

No

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Book Details

  • Publisher: MIT Press
  • Publish Date: Oct 24th, 1994
  • Pages: 392
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.90in - 5.94in - 0.97in - 1.14lb
  • EAN: 9780262631594
  • Recommended age: 18-UP
  • Categories: • Sociology - General• Media Studies

More books to explore

Book Cover for: Stolen Focus: Why You Can't Pay Attention--And How to Think Deeply Again, Johann Hari
Book Cover for: Everything I Need I Get from You: How Fangirls Created the Internet as We Know It, Kaitlyn Tiffany
Book Cover for: Image Control: Art, Fascism, and the Right to Resist, Patrick Nathan
Book Cover for: The Quiet Before: On the Unexpected Origins of Radical Ideas, Gal Beckerman
Book Cover for: Antisocial Media: How Facebook Disconnects Us and Undermines Democracy, Siva Vaidhyanathan
Book Cover for: Off the Edge: Flat Earthers, Conspiracy Culture, and Why People Will Believe Anything, Kelly Weill
Book Cover for: Celebrity Nation: How America Evolved Into a Culture of Fans and Followers, Landon Y. Jones
Book Cover for: Celebrity Nation: How America Evolved Into a Culture of Fans and Followers, Landon Y. Jones
Book Cover for: The Smartphone Society: Technology, Power, and Resistance in the New Gilded Age, Nicole Aschoff
Book Cover for: Hanging Out: The Radical Power of Killing Time, Sheila Liming
Book Cover for: Attack from Within: How Disinformation Is Sabotaging America, Barbara McQuade
Book Cover for: Hate, Inc.: Why Today's Media Makes Us Despise One Another, Matt Taibbi
Book Cover for: Oxford Handbook of Political Communication, Kate Kenski

More books by Marshall McLuhan

Book Cover for: The Medium Is the Massage, Marshall McLuhan
Book Cover for: The Gutenberg Galaxy, Marshall McLuhan
Book Cover for: The Medium Is the Massage: An Inventory of Effects, Marshall McLuhan
Book Cover for: War and Peace in the Global Village, Marshall McLuhan
Book Cover for: The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan
Book Cover for: Media and Formal Cause, Marshall McLuhan
Book Cover for: Marshall McLuhan-Unbound: A Publishing Adventure, Marshall McLuhan
Book Cover for: The Classical Trivium: The Place of Thomas Nashe in the Learning of His Time, Marshall McLuhan
Book Cover for: Understanding Me: Lectures and Interviews, Marshall McLuhan
Book Cover for: Understanding Media, Marshall McLuhan
Book Cover for: Laws of Media: The New Science, Eric McLuhan
Book Cover for: The Future of the Library: From Electric Media to Digital Media, Robert K. Logan
Book Cover for: Counterblast: 1954 Facsimile, Marshall McLuhan
Book Cover for: Marshall McLuhan: On the Nature of Media: Essays, 1952 - 1978, Marshall McLuhan
Book Cover for: Culture Is Our Business, Marshall McLuhan

What people are saying

Mentioner image for: The McLuhan Institute
The McLuhan Institute
@McLinstitute
1 year

TMI: making sense. Home of McLuhan studies in the McLuhan tradition since 2017

“The transforming power of media is easy to explain, but the ignoring of this power is not easy to explain.” Marshall McLuhan ‘Understanding Media’ 1964

twitter.com
Mentioner image for: BTS & Books⁡
BTS & Books⁡
@magicshopbooks
2 years

Readings that remind me of @BTS_twt. Connections between quotes & lyrics are my personal perception, not necessarily BTS’s. She/her

@BTSofifi Sure! I will write something shortly but in the meantime you can refer to Jean Baudrillard’s review of Marshall McLuhan’s “Understanding media” (also a classic, and relates to Joon’s & Yoongi’s lyrics too), I’m almost sure this is the work in which he best explains his theory ☺️

twitter.com
Mentioner image for: Tom Shapira
Tom Shapira
@tomshaps
1 year

Writer: THE LAWMAN (@panelxpanel) Bylines: @haaretzcom @FieldmousePress @ComicsJournal & others. Pay me to write about comics. he/him.

Understanding Media: The Extensions of Man - Marshall McLuhan https://t.co/SqyfVK3I70

twitter.com
Show more

Praise for this book

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.--Wall Street Journal--

What people are saying

Mentioner image for: The McLuhan Institute
The McLuhan Institute
@McLinstitute
1 year

TMI: making sense. Home of McLuhan studies in the McLuhan tradition since 2017

“The transforming power of media is easy to explain, but the ignoring of this power is not easy to explain.” Marshall McLuhan ‘Understanding Media’ 1964

twitter.com
Mentioner image for: BTS & Books⁡
BTS & Books⁡
@magicshopbooks
2 years

Readings that remind me of @BTS_twt. Connections between quotes & lyrics are my personal perception, not necessarily BTS’s. She/her

@BTSofifi Sure! I will write something shortly but in the meantime you can refer to Jean Baudrillard’s review of Marshall McLuhan’s “Understanding media” (also a classic, and relates to Joon’s & Yoongi’s lyrics too), I’m almost sure this is the work in which he best explains his theory ☺️

twitter.com
See more