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Book Cover for: Understanding Media: The Extensions of Man, Marshall McLuhan

Understanding Media: The Extensions of Man

Marshall McLuhan

Paperback
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This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Book Details

  • Publisher: MIT Press
  • Publish Date: Oct 24th, 1994
  • Pages: 392
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.90in - 5.94in - 0.97in - 1.14lb
  • EAN: 9780262631594
  • Recommended age: 18-UP
  • Categories: • Sociology - General• Media Studies

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What people are saying

Mentioner image for: The McLuhan Institute
The McLuhan Institute
@McLinstitute
1 year

TMI: making sense. Home of McLuhan studies in the McLuhan tradition since 2017

“The transforming power of media is easy to explain, but the ignoring of this power is not easy to explain.” Marshall McLuhan ‘Understanding Media’ 1964

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Mentioner image for: BTS & Books⁷
BTS & Books⁷
@magicshopbooks
1 year

Readings that remind me of @BTS_twt. Connections between quotes & lyrics are my personal perception, not necessarily BTS’s. She/her

@BTSofifi Sure! I will write something shortly but in the meantime you can refer to Jean Baudrillard’s review of Marshall McLuhan’s “Understanding media” (also a classic, and relates to Joon’s & Yoongi’s lyrics too), I’m almost sure this is the work in which he best explains his theory ☺️

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Mentioner image for: Tom Shapira
Tom Shapira
@tomshaps
1 year

Writer: THE LAWMAN (@panelxpanel) Bylines: @haaretzcom @FieldmousePress @ComicsJournal & others. Pay me to write about comics. he/him.

Understanding Media: The Extensions of Man - Marshall McLuhan https://t.co/SqyfVK3I70

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Praise for this book

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.--Wall Street Journal--

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