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Book Cover for: Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion, Ckgsb Case Study Center

Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion

Ckgsb Case Study Center

Over the past two decades, China has emerged as a frontrunner in global business innovation. Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion tells the inside stories behind eleven pioneering companies in the Chinese market that are rewriting the rules of business. Produced by Cheung Kong Graduate School of Business, the book dissects how leading enterprises across e-commerce, technology, manufacturing, and consumer products are pioneering advances in digital transformation, global expansion, and supply chain innovation in the Chinese market.


- Learn how Alibaba and JD.com have been leading the way in e-commerce with contrasting business models and strategies.

- Discover how manufacturers like NIO and TCL are revolutionizing their supply chains and products.

- Understand the global growth strategies behind breakout Chinese brands like SHEIN and dairy producer Yili.

- Examine how Western brands like Swedish oat milk maker Oatly and American fast food giant KFC tailored themselves to achieve success in China.


Unleashing Innovation draws on in-depth case studies co-authored by CKGSB's professors and researchers. The book is ideal for business leaders, investors, policymakers, and anyone seeking an insiders' perspective on business strategy in China.

Book Details

  • Publisher: Earnshaw Books Ltd
  • Publish Date: Dec 13rd, 2023
  • Pages: 198
  • Language: English
  • Dimensions: 9.00in - 6.00in - 0.50in - 0.54lb
  • EAN: 9789888843367
  • Categories: Industries - Computers & Information TechnologyDevelopment - Business DevelopmentDevelopment - Economic Development

About the Author

Case Study Center, Ckgsb: - Cheung Kong Graduate School of Business (CKGSB) is China's first privately funded, research-intensive, and not-for-profit business school. The school aims to cultivate transformative business leaders with a global vision, sense of social responsibility, innovative mindset, andability to lead with empathy and compassion. Today, CKGSB stands apart for its 46 full-time, world-class faculty, more than half of whom previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB's alumni also represent the best and brightest in Greater China and the wider region. Over half of CKGSB's 20,000 alumni are at the CEO or Chairman level and collectively lead one-fifth of China's 100 most valuable brands.
Praise for this book

"By analyzing the business models of eleven companies in China, Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion is an insightful read for those who are seeking out new growth opportunities in today's digital and interconnected world." - Soumitra Dutta, Peter Moores Dean and Professor of Management of Saïd Business School and Fellow of Balliol College, University of Oxford


"This book focuses on the innovation practices of Chinese companies in the global marketplace, showing vividly how they have responded to challenges, developed new products, created new supply chains, and paved the way for China's innovation. I believe that his book provides a window for people from all walks of life to observe Chinese innovation, and it should not be missed." - David Zhang, President of Greater China, OATLY; CKGSB EMBA Alumnus


"As the global economy undergoes profound changes, Unleashing Innovation illuminates and inspires the restructuring of the global industrial chain." - Li Dongsheng, Founder and Chairman of TCL; CKGSB CEO Program Alumnus


"How to unleash innovation in an ultra-fast changing environment? CKGSB presents ten disruptive cases from China for inspiration." - Professor Léon Laulusa, Directeur General, Executive President and Dean, ESCP Business School


"In a world where the global business environment evolves at breakneck speed, Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion offers an essential lens on the symbiotic dynamic between East and West. CKGSB's pivotal role in bridging these diverse markets creates a blueprint for future innovation and cross-cultural economic synergy. This book is not only timely but crucial in an era where understanding and leveraging global

interconnectivity can make or break market leaders." - Michael Hart, President, American Chamber of Commerce in China


"Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion is a crucial guide for businesses, shedding light on the intricate interplay between Chinese and foreign enterprises. This book is an invaluable resource that not only uncovers the intricacies of China's business innovation but also provides foreign companies with valuable insights for navigating the complexities of this dynamic market. Essential reading for a comprehensive understanding of the diverse opportunities and challenges present in China's evolving business landscape." - Rachel Tsang, Managing Director, British Chamber of Commerce in China