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The co-op bookstore for avid readers
Velocity: The Seven New Laws for a World Gone Digital
A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard BransonHow can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors--Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at AKQA--Velocity's up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative, and highly motivating, Velocity will arm you with actionable ideas to define your future. Features: --4 Velocity principles: Speed, Direction, Acceleration, and Discipline--7 Laws, including "A Smith & Wesson beats four aces," "It's easier done than said," "Convenient is the enemy of right," and "No good joke survives a committee of six."
Book Details
- Publisher: Random House UK
- Publish Date: May 5th, 2012
- Pages: 272
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.51in - 6.21in - 0.81in - 0.74lb
- EAN: 9780091947569
- Categories: • Non-Classifiable• Marketing - General• Management - General
About the Author
Ajaz Ahmed is the founder and chairman of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more "Agency of the Year" awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox, and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs more than 30,000 people across the globe and is one of the world's most valuable brands. He lives in Portland. Sir Richard Branson is best known for his Virgin Group of more than 400 companies.
Praise for this book
"Compelling...apply its laws to your business to swing it back from slavish adherence to process and towards creative innovation and intuition." --The Agency Review
"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand." --Contagious magazine