W. C. Whitfield was born in 1879. He was the author of
Here's How: Mixed Drinks and
Just Cocktails, both originally published by Three Mountaineers, Inc., a small woodshop in Asheville, North Carolina.
Joaquín Simó has done it all in his fifteen years in the food and beverage industry. He spent more than five years at New York's acclaimed cocktail bar Death & Company, serving guests the colorful stories and hallowed history of classic spirits and cocktails. He served as deputy editor for the 2009 and 2010
Food & Wine Cocktail books, was named one of
Playboy's Top 10 Mixologists in 2009, and was awarded the 2012 Spirited Award as American Bartender of the Year. Joaquín is also currently a partner in Alchemy Consulting and can be found behind the stick at their NYC New York City flagship bar, Pouring Ribbons.