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What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth
Why do some young companies become unicorns, while others don't? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.
Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.
Called The Unicorn Model(TM) and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:
- Strategic speed
- Constant experimentation
- Accelerated value
- Lean process
- Esprit de corps
Drawn from the authors' successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.
Book Details
- Publisher: Matt Holt
- Publish Date: Feb 21st, 2023
- Pages: 240
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.20in - 6.30in - 1.60in - 1.00lb
- EAN: 9781637742815
- Categories: • Entrepreneurship• Development - General• Organizational Development
About the Author
Matthew E. May and Pablo Dominguez have been working together for more than a decade to optimize performance of fast-growing technology companies. They lead, respectively, the Lean ScaleUp program and Sales and Customer Success Center of Excellence for the Onsite advisory unit of Insight Partners, a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries.
Matthew is the author of five previous books, including bestselling and award-winning titles The Elegant Solution, In Pursuit of Elegance, The Laws of Subtraction, and Winning the Brain Game. His background spans over 30 years of experience facilitating senior leadership teams through strategy, innovation, and lean initiatives.
Matthew E. May and Pablo Dominguez have been working together for more than a decade to optimize performance of fast-growing technology companies. They lead, respectively, the Lean ScaleUp program and Sales and Customer Success Center of Excellence for the Onsite advisory unit of Insight Partners, a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries.
Matthew is the author of five previous books, including bestselling and award-winning titles The Elegant Solution, In Pursuit of Elegance, The Laws of Subtraction, and Winning the Brain Game. His background spans over 30 years of experience facilitating senior leadership teams through strategy, innovation, and lean initiatives.