Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.

Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.

THE DEFINITION OF WINNING

• The ability to grasp the human dimension of every situation
• The ability to know what questions to ask and when to ask them
• The ability to see the challenge, and the solution, from every angle
• The ability to communicate their vision passionately and persuasively
• The ability to connect with others and create an enduring chemistry
• and 10 other universal attributes of winners.