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The co-op bookstore for avid readers
Wine, Society, and Globalization: Multidisciplinary Perspectives on the Wine Industry
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Book Details
- Publisher: Palgrave MacMillan
- Publish Date: Apr 9th, 2008
- Pages: 277
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.30in - 5.50in - 0.70in - 0.90lb
- EAN: 9781403984234
- Categories: • World - General• International - Economics & Trade• International - Marketing
About the Author
Gwyn Richard Campbell is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.