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Book Cover for: Winning the Big Ones: How Teams Capture Large Contracts, Michael O'Guin

Winning the Big Ones: How Teams Capture Large Contracts

Michael O'Guin

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: - Structure your business acquisition process like the top performers - Select the best few opportunities - Develop a win strategy that differentiates your solution on those attributes most important to the customer - Establish the Price-to-Win to bid the highest price possible and win - Collect intelligence and conduct competitive analysis - Influence the customer to shape the acquisition to improve your position - Pre-sell your solution - Organize and staff the capture team - Craft persuasive win themes and proofs of benefits - Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

Book Details

  • Publisher: Lulu.com
  • Publish Date: Nov 24th, 2012
  • Pages: 336
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 6.00in - 0.75in - 1.09lb
  • EAN: 9781300413349
  • Categories: General