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Book Cover for: Working for McDonald's in Europe: The Unequal Struggle, Tony Royle

Working for McDonald's in Europe: The Unequal Struggle

Tony Royle

This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

Book Details

  • Publisher: Routledge
  • Publish Date: Dec 7th, 2000
  • Pages: 256
  • Language: English
  • Dimensions: 9.00in - 6.00in - 0.74in - 1.00lb
  • EAN: 9780415207867
  • Categories: Labor & Industrial RelationsSmall Business - GeneralInternational - General

Praise for this book

"Royle presents a large body of often striking data garnered from official statistics, participant observation, and extensive interviews with corporate executives, restaurant managers, union officials, and workers, and does so with clarity and a good eye for the telling quote, illustration, or piece of corporate love." Contemporary Sociology ."