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Working for McDonald's in Europe: The Unequal Struggle
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
Book Details
- Publisher: Routledge
- Publish Date: Dec 7th, 2000
- Pages: 256
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.44in - 6.40in - 0.74in - 1.10lb
- EAN: 9780415207867
- Categories: • Labor & Industrial Relations• Small Business - General• International - General
Praise for this book
"Royle presents a large body of often striking data garnered from official statistics, participant observation, and extensive interviews with corporate executives, restaurant managers, union officials, and workers, and does so with clarity and a good eye for the telling quote, illustration, or piece of corporate love." Contemporary Sociology ."