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Book Cover for: Writing That Works, 3rd Edition: How to Communicate Effectively in Business, Kenneth Roman

Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Kenneth Roman

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

    E-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

And much more.

Book Details

  • Publisher: Collins Reference
  • Publish Date: Aug 22nd, 2000
  • Pages: 208
  • Language: English
  • Edition: undefined - 0003
  • Dimensions: 8.04in - 5.38in - 0.58in - 0.38lb
  • EAN: 9780060956431
  • Categories: Business WritingEtiquetteBusiness Communication - General

About the Author

Roman, Kenneth: -

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Raphaelson, Joel: -

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

Praise for this book

Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School