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Book Cover for: Youtubers: How Youtube Shook Up TV and Created a New Generation of Stars, Chris Stokel-Walker

Youtubers: How Youtube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Hardcover
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'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE

'Both absorbing and highly illuminating' - THE BOOKSELLER

'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.

This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

Book Details

  • Publisher: Canbury Press
  • Publish Date: Jul 19th, 2019
  • Pages: 352
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.30in - 6.00in - 1.30in - 1.30lb
  • EAN: 9781912454211
  • Recommended age: 12-18
  • Categories: • Biography & Autobiography - Science & Technology

About the Author

Stokel-Walker, Chris: - Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and power- brokers, including key creators KSI, Hank and John Green, Emma Blackery, and many others.

More books by Chris Stokel-Walker

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Book Cover for: How AI Ate the World: A Brief History of Artificial Intelligence - And Its Long Future, Chris Stokel-Walker
Book Cover for: Tiktok Boom: China's Dynamite App and the Superpower Race for Social Media, Chris Stokel-Walker
Book Cover for: Fake News, Chris Stokel-Walker

What people are saying

Mentioner image for: Jimena Gorraez
Jimena Gorraez
@J_Gorraez
1 year

My test of a good novel is dreading to begin the last chapter. --Thomas Helm 📚 Book Publicist @DauntBooksPub Views are my own 🇲🇽 🇬🇧

Huge thanks to @jasminereads_ for her words on DOG HEARTED. 🐾🐕‍🦺 A brilliant and lovely book YouTuber that will certainly help you discover new reads. Subscribe today to her channel!⬇️ https://t.co/f5GXHH5qm6

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Mentioner image for: Cadence Marshall
Cadence Marshall
@CadenceMarshal2
2 years

Writer and screenwriter Follow me on Patreon https://t.co/S5ot49YavS https://t.co/PmI5eprf5Q

How about a #writerslift post your links below #blog #book #BookRecommendations #WritingCommunity #readingcommunity #Reading #art #music #ShamelessSelfpromoMonday #podcast #YouTuber #streamer Also I follow back

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Mentioner image for: Mallen 181
Mallen 181
@Mallen1811
2 years

My background isn't important. I'm just in this to talk to famous people who I'll probably never meet in person, and help trend things I like...

I highly recommend the review that YouTuber, YMS did for 2019’s The Lion King. I usually think that reviews like this are too nitpicky. This still is in my opinion but I gained so much respect for the original when YMS compared it to this one! https://t.co/RmbLHMV54l via @YouTube

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Praise for this book

No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled.-- "The Atlantic"
For anyone trying to understand the bonkers world of YouTube, this is essential reading . Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us-- "Esquire"
Brilliant, witty and extraordinary... This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself.-- "MEL Magazine"
If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant.-- "Youtube--Simon Clark"
I am one of the many people Stokel-Walker interviewed for this first independent look at the world's biggest video site.

The title charts YouTube's meteoric rise from a single home video, explores its ecosystem, and attempts to explain what lies behind the extraordinary success of vloggers such as KSI, PewDiePie, Zoella and Logan Paul.

It's both absorbing and highly illuminating.
--The Bookseller

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