MATT GRAY Book Recommendations & Book Mentions

MATT GRAY

Built To Sell by John Warrillow My bible for growing a small services business at scale. Lessons: • Learn to master specialization • How to build a business that runs without you • How to package your business for potential buyers https://t.co/0FX72hCj4D

MATT GRAY

Why We Sleep by Matthew Walker I've noticed a powerful correlation: Higher sleep quality = improved creativity and productivity. Lessons: • REM v. NREM • Sleep supplements • Sleeps role in weight loss + brain function https://t.co/OZEiqjSfPr

MATT GRAY

Growth Hacker Marketing by Ryan Holiday A primer on how to growth hack: the one-off experiments that generate rocket-fueld returns Lessons: • Ideating guerilla tactics that work • Identifying loops + opportunities • How to isolate your target customers https://t.co/mVsn87YzLO

MATT GRAY

The 22 Immutable Laws of Marketing by Al Ries I refer to these laws at least ~2 times a month. Absolutely fundamental! Lessons: • Category creation • Learn to own mental real estate • Succesful programs are not built on fads, but trends https://t.co/ftxYMID3JE

MATT GRAY

Zero to One by Peter Thiel Teaching the most important skill in life: learning to think for yourself. Lessons: • Last can be first • Rivalry causes us to copy the past • Progress comes from monopoly, not competition https://t.co/vPyfZQS9sg

MATT GRAY

The Business of Belonging by David Spinks The playbook to build a community that compounds with your company. Lessons: • The 3 levels of community strategy • Deprioritization via the SPACES model • The 7 Ps of community experience design https://t.co/iseAHs4c98

MATT GRAY

10 books that changed my life: 1. Shoe Dog - Phil Knight 2. Get Together - People & Company 3. The Untethered Soul - Michael Singer 4 The Courage to Be Disliked - Ichiro Kishimi 5. The Almanack of Naval Ravikant - Eric Jorgenson Find the rest here: https://t.co/x8JiAfi1Js

MATT GRAY

Get Together by Bailey Richardson, Kevin Huynh and Kai Elmer Sotto Communities exist everywhere, but they share a common blueprint. Lessons: • Rallying the first people • Developing community leaders • Attracting and activating authentic community members https://t.co/5mCLkC3CUf

MATT GRAY

The Power of Moments by Chip and Dan Heath A breakdown of what elements create the magic moments you remember forever. Lessons: • How to "break the script" • The power of milestone moments • The 4 elements of special moments (elevation, insight, pride, connection) https://t.co/GBx6912jkO

MATT GRAY

Start With Why by Simon Sinek Great leaders have one key trait: they can inspire a crowd to take action. Lessons: • Follow the golden circle • Your "why" can't be money or profits • How to champion your customer's values https://t.co/lAhFzfHJxt