The Wharton School Book Recommendations & Book Mentions
This list consists of recommendations or mentions of books spotted in media, social media accounts, podcasts or other public websites.
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Wharton School of @Penn, the world's first collegiate business school. Advancing business, education and society at large since 1881. #TheWhartonWay

The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch
Profs. @Terwiesch and @KTUlrich discuss their new book, #TheInnovationTournamentHandbook, a how-to manual for generating winning ideas and solutions in any organization: https://t.co/IBmEOyTdwe 📝: @WhartonPress, @WhartonKnows https://t.co/cwmvk7fGWG
Paperback, 2023
$21.99$10.99 + Free shipping50% off your first book
Messy Roots: A Graphic Memoir of a Wuhanese American
Laura Gao
In March 2020, @HeyLauraGao (W'18) – who immigrated to Texas from Wuhan, China – published "The Wuhan I Know," a comic highlighting the city's culture, history & people. Learn how the viral work inspired "Messy Roots," her debut graphic memoir ⤵️ #AAPIHM https://whr.tn/36rAVdG
Paperback, 2022
$18.99$9.49 + Free shipping50% off your first book
The Catalyst: How to Change Anyone's Mind
Jonah Berger
⏰ TODAY at 11:30 AM ET, Prof. @J1Berger joins Prof. @FaderP to discuss his recent book, “The #Catalyst: How to Change Anyone’s Mind,” in the latest @WhartonPress Meet the Authors event. Tune in here: http://whr.tn/3r3jt4p https://t.co/EO0hit8AaB
Paperback, 2022
$17.99$8.99 + Free shipping50% off your first book
Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners
Jackie Reses
“Small business owners have interesting insights to share that can be helpful to other businesses," says @JackieReses (W'92), author of the new book #SelfMadeBoss. In that spirit, she connected with the father-son duo running famed @Penn bar Smokey Joe's. https://whr.tn/3PsrITX
Hardcover, 2022
$27.00$13.50 + Free shipping50% off your first book
The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Peter Fader
Prof. @faderp’s new book, #TheCustomerBaseAudit, helps leaders gain a fundamental understanding of their customers’ buying behavior―and thus their company as a whole. Read more about the book, which is now out on @WhartonPress: https://t.co/LjQisZeyku
Paperback, 2022
$24.99$12.49 + Free shipping50% off your first book
How to Change: The Science of Getting from Where You Are to Where You Want to Be
Katy Milkman
Making “bite-size” versions of commitments can help you achieve your long-term goals, says Prof. @katy_milkman, author of the new book #HowToChange. She shared more learnings during the most recent @WhartonPress “Meet the Authors” event: https://whr.tn/3v7QwpW https://t.co/VqRGTdriEk
Hardcover, 2021
$31.00$15.50 + Free shipping50% off your first book
Stocks for the Long Run: The Definitive Guide to Financial Market Returns & Long-Term Investment Strategies, Sixth Edition
Jeremy J. Siegel
With the release of an updated edition of his classic book, “Stocks for the Long Run,” emeritus finance professor Jeremy Siegel reflects on his career, the stock market, and his time at Wharton: https://t.co/RuvEdLD6r1 📝: @whartonmagazine https://t.co/v4vBtlfit4
Hardcover, 2022
$50.00$25.00 + Free shipping50% off your first book
When They Win, You Win: Being a Great Manager Is Simpler Than You Think
Russ Laraway
Being a great manager is simpler than you think, according to a new book by #WEMBA alum Russ Laraway (WG’05, @ral1). He explains his journey to writing @TheyWinYouWin, featuring a leadership philosophy informed by Wharton Prof. Michael Useem's teaching: https://t.co/LYILBAhJZz https://t.co/Ppf15p33jW
Hardcover, 2022
$28.99$14.49 + Free shipping50% off your first book
Bringing Up the Boss: Practical Lessons for New Managers
Rachel Pacheco
In her new book, Prof. Rachel Pacheco shares skills, along with research, data, anecdotes, and how-to-exercises to help employees become expert managers. Read an excerpt from "Bringing Up the Boss: Practical Lessons for New Managers" in @Penn_Today ⬇️ https://whr.tn/3wPg4bn
Paperback, 2023
$20.00$10.00 + Free shipping50% off your first book