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Namath was instantly heralded as a gridiron god, while his rugged good looks, progressive views on race, and boyish charm quickly transformed him - in an era of raucous rebellion, shifting social norms, and political upheaval - into both a bona fide celebrity and a symbol of the commercialization of pro sports. By 26, with a championship title under his belt, he was quite simply the most famous athlete alive.
Although his legacy has long been cemented in the history books, beneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. When failing knees permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage and fleeting bouts of sobriety, to try and find purpose. Now 74, Namath is ready to open up, brilliantly using the four quarters of Super Bowl III as the narrative backbone to a life that was anything but charmed.
As much about football and fame as about addiction, fatherhood, and coming to terms with our own mortality, All the Way finally reveals the man behind the icon.
Master Action Learning Coach
If you aren't going all the way, why go at all? - Joe Namath
Connecting brands through the power of a story! "Success Doesn't Happen by Accident" #TheBusinessStoryteller Jay@TheSBJournal.com
📍"If you don't go ALL THE WAY why go AT ALL"⁉️💪 Joe Namath "Broadway Joe" is a legend who continues to inspire fans of ALL AGES! @RealJoeNamath Took some time to chat with me. What an amazing interview! https://t.co/Sj8PxcncsC
In April 2012 EMECS-thon was organized for the first time. The 48 h marathon event was organized for university students at NTNU in Norway, TUKL and UoS
“If you're not gonna go all the way, why go at all?” ― Joe Namath EMECS-thon team is working already on bringing on the best edition!