Kirkus
"A fine pocket history of corporate confectionery... Cadbury has a knack for capturing the driven personalities who launched these [chocolate] empires."

Sunday Times
"Chocolate Wars - clear, readable and richly detailed - is at least as much about Quakers as it is about chocolate... enjoyable."

Financial Times, November 15, 2010
"Deborah Cadbury's branch of the Cadbury family wasn't involved in the chocolate business but she garnered a deep impression from a childhood visit to her cousins' company and the reader of Chocolate Wars feels they are getting an insider's view. Her own background as a historian and TV documentary maker means that this book communicates in an episodic and visual style, making what risks being a dull subject gripping as it flips back and forth around the world documenting parallel events in the emergence of the chocolate industry."

Christian Science Monitor, December 1, 2010
"[Chocolate Wars] pits idealism against capitalism, religious piety against the forces of greed and cutthroat competition. Though, like great fiction, it defies belief, it's the true story of our favorite guilty pleasure. Cadbury's book, like her namesake's famous sampler, is full of surprises and delights."

Bnreview.com, December 2010
"This engaging history of the 150-year rivalry among the world's greatest chocolate makers--the English firms Fry, Rowntree, and Cadbury (to which the author, Deborah Cadbury, is an heiress), their European competitors Lindt and Nestlé, and the American upstarts Hershey and Mars--is delightful, especially for its fascinating portrait of the 19th-century success of Quaker capitalism, built quite remuneratively on the ideal that wealth creation entails responsibilities beyond personal gain."

Booklist, October 1, 2010
"This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey."

Washington Post
"This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way."

The New Yorker Book Bench
"For chocolate lovers and Roald Dahl fans, some heartening news: Willy Wonka's factory - or at least something that sounds very much like it - was a real place... Though Cadbury begins with teasingly enviable childhood recollections... the story she tells is really about Quakers, and one family's continuous struggle to reconcile religious values - pacifism, austerity, sobriety - with the indulgent nature of their product and the ruthlessly competitive capitalism of the world in which they made their fortune... It's hard not to root for these guys and the story is all the more bittersweet because we know how it ends."

The Daily Telegraph
"Engaging and scholarly, confident and compassionate, Chocolate Wars is less a family biography than an impressively thought provoking parable for our times... A vibrant history."